The most successful product was the water bottle. ITE teamed with a leading marketing and branding company to work with the client and explore the existing marketspace, understand consumer wants and needs, and prototype several innovative designs. Once a design was chosen, ITE rapidly engineered the product and even added a few innovative (and patented!) features along the way.
ITE's ability to not only design and engineer a product, but to manage the ever-changing complexity of the product development process, enabled the client to have the most successful and profitable product launch in their history.