ITE started with a basic definition of the features that Compass provided based on their experience in the industry. ITE began the project in the early definition phase; we first assessed the competitive landscape by purchasing and benchmarking competitive units. We understood the market and were able to provide concepts that would fill the market gaps while incorporating some of the industry's best practices. ITE generated industrial design concepts as well as engineered the mechanisms to facilitate many of the stroller's unique feature set such as:
Using ITE's development process we were able to develop a highly successful product that achieved the product requirements while mitigating the risks along the way. We used best practices such as integrating analysis to ensure that the stroller was reliable and structurally sound while reducing the weight, and developed prototypes to test and validate various mechanisms and ergonomic features.
With the success of the stroller the four investors were able to grow and sell the company. Many of the strollers design features can still be found on company's new products today.
"The designers really thought through the design of this product as evidenced by some design features, such as the flap on the back that can be raised revealing a mesh window so that the person pushing the stroller can see the status of the baby while still behind it."
– A.D. Neal via Amazon.com Apr. 2013